I have lost count of the number of times social media managers have been distraught at the other end of the phone because they’re fixed into a contract for something they can’t use, and where there is no training.
So I decided to create a list of The top 5 Social Listening Analytics Tools Every Digital Media Manager Should Use In 2017 are:
DiscoverText can be used to retrieve data from a number of social media platforms and apply powerful text analytics, and machine learning to answer specific research questions. It is very well established and there are a staggering 150 mentions of DiscoverText in scholarly research!
A football club may use DiscoverText to monitor responses to specific games, other clubs, products (t-shirts), as well as other clubs and teams.
You can also filter how to retrieve the data, for example, you can use premium Gnip PowerTrack 2.0 Twitter data. So for example, you could filter by whether a Twitter user has a football club listed in their bio (e.g., Real Madrid etc) as well as the location of the tweet. This may be useful when gauging public sentiment by specific locations and it allows users to perform deep text-analytics. Read my interview for DiscoverText here.
NodeXL is a great ad-on to services such as Radian 6, Crimson Hexagon, as well as the tools presented in this blog. It has taken off very fast, and the insight you can get from a graph is simply amazing.
It provides a very nice overview of popular websites, hashtags, keywords, co-words, influencers, replied-to overall and by group-level. The clustering allows users to see, at a glance, what types of content is being shared on the platform. Read my workshop on NodeXL here.
Visibrain is a media monitoring platform and provides very smooth and fast analytics. It makes use of many of Twitter’s meta-data fields and provides powerful insight to to a topics demographics such as country, language, gender, audience, occupation, interest, and client type.
The number of filtering streams is very impressive, and the Quick Trends explorer is very useful for gaining an insight into the number of tweets generated on a specific topic. So, for example, you could use the Quick Trends Explorer to examine the frequency of tweets on a range of topics. You can monitor for unusual activity, and Visibrain can send instant alerts. Read my favorite blog post which details in full all of the fantastic features on my blog here.
Use Echosec, to draw geo-fenced rings around specific geographical areas and monitor the social media posts coming out of them. You can monitor for specific keywords, images, or series of tweets which can then send alerts.
Echosec Pro allows users to access at least the following social data feeds: Instagram, Twitter, Foursquare, Panoramio, AIS Shipping, Sina Weibo, Flickr, and YouTube. Read more about Echosec on my blog.
I have been involved in reviewing tools, and researching social media for a number of years now, and Audiense can do things with Twitter data I didn’t think were possible. For example, with a couple of clicks, I was able to remove hundreds of bot followers from my Twitter account (without blocking them). I described it to a colleague as feeling like Neo from the Matrix when sat thralling through the dashboard.
It has analytics and monitoring capabilities, however, it is unique in the sense that you can examine your Twitter audience i.e., the followers of your Twitter account, and you can search and filter your audience using a number of impressive metrics. You can use this intelligence to then target users based on content that they are more likely to engage with. You can check out a list of case studies of how brands have used Audiense for this purpose here. Audiense is one of only two official partners of Twitter, and is an official partner with IBM’s Watson.
Contact me for a demo and an introduction to any of the tools above, I am also happy to answer any specific question you and/or your organisation many have.