Earn a Certificate in Social Media Analysis from Boston University

Making Social Media Matter is back for Autumn 2017 and I can announce that this time around I am the opening keynote!  See my abstract below.

This talk provides an overview of a number of emerging social listening and digital engagement tools such as Visibrain, Audiense, Echosec, Social Elephants, NodeXL, and DiscoverText among others. It will provide an overview of a number of tools that are freely available to academic researchers such as Mozdeh, Chorus, TAGS, COSMOS, and Netlytic among others. The talk will highlight a number of different research methods that have been utilised by academic researchers, such as machine learning, sentiment analysis, network analysis, and content and thematic analysis which can be utilised to be applied to the domains of commercial data analytics as well as academic research. The talk also touches on the diverse potentials of social data for organisations from forecasting, detecting crisis events, and as an early warning system for organisational threats.

The event is a 3-day, hands on, workshop which takes place at Boston University College of Communication from October 20 to October 22. The workshop is organised by Jacob Groshek, who has published a number of research outputs related to research on communication technology, politics, and society.

Who is the event for?

Anyone who works with social media data! This could include professionals such as those in the media, researchers, scientists, and research students. Moreover, anyone with a general interest in social media as a source of research data will benefit from attending the event! No computational background is required, and you will gain new knowledge on network analysis, geolocation, as well as machine learning.

What will you learn from the workshop?

The workshop will cover the theoretical bases of working with big data, and the workshop also includes access to some amazing data platforms such as the Boston University Twitter Collection and Analysis Toolkit (BU-TCAT).  I have used this toolkit for a number of years, and it is one of the best platforms available to researchers. The workshop will also cover the fundamentals of using Gephi.

What will you gain from the event?

Boston University will award delegates with a Certificate in Social Media Analysis: Principals and Practices for Big Data. This is a very valuable certification as Boston University is an internationally recognised, ranked and respected very highly in world-university rankings. Moreover, you will gain access to BU-TCAT,  an exclusive tool which is not available to the general public.

How much does it cost?

The workshop is affordably priced and the pricing structure is as followed:

  • Professionals: $1,485
  • Nonprofit / faculty: $1,285
  • BU faculty and staff: $1,085
  • Students (verified by valid student ID): $885

If the code  is used this can provide a generous 15% discount of the final fee.

Where do I register?

You can read more about the workshop, and register by following this link.

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