Reasons for Brands To Use Social Media
Social media networks have grown in user base faster than any other form of technology in existence. It is true that social networking users continue to rise significantly, with more and more people seeing it as an excellent tool for connecting with others and creating more meaningful relationships which have given companies the chance of taking advantage of this knowledge.
There are millions of people using Facebook, Twitter and many other sites on a daily basis. Even on the go, most people use it to keep in touch with friends and families, others to expand their network of friends and some to build businesses.
Successful businesses know that they need to be where the people are, right now, social networking sites such as Facebook and Twitter are where everyone is. If your business isn’t using social media effectively you will be left behind. So why should your organisation jump on the bandwagon?
TRADITIONAL MEDIA IS OUTDATED
Traditional media is gradually losing its impact on consumers. People are smarter, and they’re less likely to fall for gimmicks or celebrity endorsements. Consumers are doing more research before purchasing any product or service. More and more, they are going online to see what feedback they can garner before making a decision and so social media is the modern platform for networking or advertising.
ESTABLISHES BRAND IMAGE
It is not only the youths that are active social media users, it’s everyone. That’s the more reason why it is important for businesses to pick the best form of social media outlets for their organisations and begin to build their brand image. It offers you a chance to establish your business as one that is trustworthy and promote yourself as someone with skills, insight, and knowledge. It is not ideal to waste time trying to get your name on every website available, focus on the ones that will best benefit your organisation. You simply cannot buy this form of brand awareness in any other way, and that is one of the most exciting aspects of social media for business.
When you become an active member of social communities, your company can better understand its target markets. You are able to easily discover who wants to buy your service and products and it has proven to be the best way to reach your audience. Through online engagement with your customers, you can establish a good communication that can help to strengthen customer loyalty and trust and there would be increased customer support, you’ll find that customers will recommend your brand to others through forums, microblogging, and video sites.
POTENTIAL TO ATTRACT NEW CUSTOMERS
The use of social media as a means of marketing and networking has helped many companies attract new customers, with millions of people using the social media, it offers every organization a chance to get a substantial amount of customers for your niche, if your target is to the youth, elderly or any other group of people, there is a chance of getting customers to your products.
ABILITY TO PROMOTE NEW PRODUCTS
There is nothing more exciting than a platform that offers you a chance to create a buzz about a product or service that your company offers. Are you trying to spread the word about a particular product or service that your business is now offering? Doing so via social media is a great place to start and spread the word.
IT ALLOWS A BRAND TO MONITOR AND ADDRESS WHAT YOUR AUDIENCE IS SAYING
Using social media effectively in marketing, via tools like NodeXL, allows you to monitor and addressing what your customers are saying about you and your products. One of the central components of social media is how incredibly viral its effect is, and one small thing could easily develop into a huge problem if left unaddressed.
Twitter, for example, provides increased access to its data which allows you to see who’s mentioning your brand in their tweets. Positive comments are always great, but the negative comment may make your business suffer, so it’s important that you address these immediately.
- It offers you a chance to engage your audience in an ongoing dialogue
- Gain competitive knowledge
- Understand consumers need
- Gain an understanding of influential users offering you a chance to meet and share your products
Social media is the new place for brand marketing, but it’s important that you understand how it works so that you can effectively use it to form a good relationship with your audience and promote your brand.
I am a doctoral candidate at the information school, University of Sheffield. I started to use social media blogs to disseminate my work as soon as I started my Ph.D. By doing so I managed to generate interest and buzz in my work all around the world.
More recently I have managed to help organisations boost their social media profiles and monitor their audiences. I am skilled at making networks “work” and harnessing powerful online and offline buzz.
So far I have delivered over 40 talks on my research including a talk to the European Centre for Nuclear Research (CERN), as well as to the UK government. I have also published over 30 research outputs across conferences, journals, books, and magazines.
I have also been a keynote speaker at Boston University College of Communication as well to the Polytechnic of Šibenik. I have also worked with external organizations such as Manchester United FC, and attracted the attention of the mainstream media. I have also appeared on BBC Radio Sheffield and in the Sheffield star.
Feel free to contact me to see how I could help your organisation.