Major A-List stars use it to further extend their personal brand, shouldn’t you also? We believe that brands across various industries and of all sizes can use Instagram to further expand their reach. But for the uninitiated, what is Instagram?
Instagram is an American photo and video-sharing social networking service which is owned by Facebook. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 on iOS. On April 9, 2012.
However, Kevin Systrom and Mike Krieger sold Instagram, to Facebook. Facebook purchased the photo filter app 18 months after its launch for $1 billion: $300 million in cash, the rest in Facebook stock. That’s not a typo! Indeed, it was sold for $1 billion. This staggering amount of money should tell you to take this platform seriously.
One of the key features of Instagram compared to other social media sites was is its visual nature. The key premise on Instagram is to share pictures. Instagram has over 1 billion monthly active users which provides social media marketing agencies the ability to target a vast amount of people.
Social media advertising has now become a part of an organisations marketing budget. The famous Instagram logo is recognised all over the world. When Instagram is down, users tend to flock onto other platforms such as Twitter and cause a world-wide trend. Social media platforms are designed to be addictive. The more the public use Instagram converts to more ad-revenue for brands.
But how can you as a brand benefit from Instagram? One rule to follow is 80% faces. This means that every 8 in 10 posts should contain at least one human face. Our brains are hard-wired to engage most with images containing faces.
Users gauge how authentic a profile is through very complex subconscious signaling reading human emotions and body language. Never-ending posts of your product or services without the human element is a waste of your time. Instagram is all about personality, promoting your brand’s personality is impossible without images of your people!
Give users a behind-the-scenes look at how your business functions, images from the office , corporate days out and how your products are made are a good starting point.
Be as creative as possible as you want to stand out from the millions of images that are posted to the platform every day. Capitalise on the interactions you as a business owner or marketing professional make on a daily basis. Just had a great meeting with a supplier? Snap a picture. Remember to get permission from whoever is in the image too.
Are you interested in learning more about Instagram?
We are pleased to report that we have written extensively on this topic and our newest book:
InstaBusiness: The Quick Start Guide to Making it on Instagram is available exclusively on Amazon.
Interested in other social media platforms? Be sure to check out our tips on TikTok: