Hello, and welcome to my blog. I am a Lecturer in Digital Business.  

My research interests are based around digital business and specifically applying social network analysis to study the use of social media by different types of organisations. I have also been conducting research in the area of digital health such as exploring the use of social media by the public for sharing health messages , and exploring use of social media by physicians. 

I have authored over 30 outputs including journal and conference papers some of which are internationally recognised.  I have also authored highly read academic blog posts and my research has over 70 media mentions.  Please take a look at a list of my publications

I have published in the following journals:

  • Journal of Medical Internet Research
  • International Journal of Environmental Research and Public Health 
  • International Journal of Event and Festival Management
  • Information Discovery and Delivery
  • French Politics
  • Health Information and Libraries Journal
  • Online Information Review
  • International Journal of Public Health
  • Public Health Journal 
  • Journal of Communication Technology
  • Journal of Empirical Research on Human Research Ethics
  • Hospital Practice Journal
  • Activities, Adaptation & Aging  

In recent years I have been much in demand having delivered over 90 talks across 12 countries including the UK and covering China, Germany, Switzerland, Croatia, Belgium, Netherlands, Denmark, Australia, United States, South Africa, India, and Iraq.  In total I have visited 21 different cities to deliver talks. 

New book! Do you have a Twitter account, but unsure of the most effective ways to attract followers? This handbook may be of interest: A 20 Minute Quick Start Guide To: Getting Noticed on Twitter in 2020 (amazon.com/dp/B08358XC9J)


I also have a number of media appearances, below is a video from my interview to SABC News. 

I also appeared on a documentary for the Discovery+ service, by the Discovery Channel, related to social media influencers:

In 2020 I spoke at a panel at Salford University Business School as shown below:

In 2019 I delivered a talk at the Edinburgh Science Festival and a short-clip of this can be found below: 

Listen to our research for a podcast run by the Journal of Health Design here:

My research has been featured in print and broadcast media all over the world and you can view a full list of media mentions here

Below is a picture from my visit to Lotus FM and you can listen to my interview here

Lotus FM.png

In November 2019 I visited 5 cities in 5 days to talk about social media across the UK. This included: Newcastle University, Sheffield Hallam University, Salford University, BBC Birmingham , and Nottingham University!


I have also authored articles for publishers such as the Data Driven Journalism Resource, and The Conversation. My articles have been shared and cross-posted across several mainstream outlets. My work has been accessed in at least 140 countries. 

I am an expert in social media research and digital business more generally.

I have 29 recent LinkedIn recommendations which highlight my skill set and have worked with industry, government and the media.

I am always interested in collaborating and delivering social media talks, so feel free to contact me via email (Wasim.Ahmed@Newcastle.ac.uk) or via social media.  


Ahmed W, Vidal-Alaball J, Downing J, López Seguí F
COVID-19 and the 5G Conspiracy Theory: Social Network Analysis of Twitter Data J Med Internet Res 2020;22(5):e19458 URL: https://www.jmir.org/2020/5/e19458DOI: 10.2196/19458 PMID: 32352383 PMCID: 7205032

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