About

Dr. Wasim Ahmed is a Senior Lecturer (Associate Professor) in Marketing, bringing work experience from previous marketing roles and a consultancy he ran for SMEs during his doctoral studies.

He has previously worked at the University of Sheffield, Newcastle University, the University of Stirling and Northumbria University. He has also completed an internship at Manchester United FC, producing an in-depth research report and social listening. He holds a certificate in AI and machine learning from the University of Oxford.

Dr. Ahmed is not tied to a single discipline in the traditional sense and is an interdisciplinary researcher bridging health, information, and management sciences through computational and social research methods. He has published in 38 different peer-reviewed journals across the following disciplines:

*Information Science and Information Systems
*Management Science & Operations Research
*Public Health & Medical Informatics
*Marketing, Communication & Media Studies
*Social Sciences (including Political Science, Education, and Sport Management)
*Computational Social Science (as a methodological identity)

Dr. Ahmed has authored over 50 peer-reviewed academic journal articles, many of which are ranked as Q1 in the SCImago Journal Rankings and have received international media attention. Dr. Ahmed’s work also appears in journals ranked at the 3 and 4-star level by the Academic Journal Guide (ABS), as well as journals ranked as ‘A’ and ‘A*’ on the ABDC Journal Quality List.

Dr. Ahmed’s 2020 study investigating the conspiracy linking 5G and COVID-19 has been particularly impactful, with an Altmetric score of over 700, including over 950 citations.

Dr. Ahmed has also travelled the world and delivered over 100+ invited talks across industry, government and academia for organisations such as the World Health Organisation (WHO), the Department For Work and Pensions (DWP), the Office of Communications (Ofcom), Edinburgh Science Festival, the British Broadcasting Cooperation (BBC), the South African Broadcasting Cooperation (SABC), and the European Organization for Nuclear Research (CERN).

Dr. Ahmed has secured internal funding for PhD supervision and has successfully guided multiple PhD students to submission & completion. He is a seasoned external PhD examiner with research examination experience across various institutions. He has supervised post-doctoral work.

Dr. Ahmed has helped plan and deliver on Executive Education programmes, supporting significant income generation activities across a range of programmes. He has also developed bids for various projects between £200k and £1.5 million from a variety of funders.

Dr. Ahmed has multiple media appearances across print, broadcast, and TV news shows. A selection of these can be found below:

Dr Ahmed has multiple media appearances across print and broadcast, and a selection of news and TV show appearances can be found below: 

The Football News Show

BBC World News

BBC News Sport‘s Day

Nerducate TV show for Discovery+

South African Broadcasting Corporation (SABC)

Lotus FM Live Radio Interview

BBC Radio Newcastle Live 

Metro Radio

UAEH Radio Interview (in the Spanish language)

Dr Ahmed’s research has also been featured in print and broadcast media all over the world.

Dr Ahmed has been really fortunate to have delivered talks to educational institutions all around the world as a keynote speaker. Dr Ahmed has delivered over 100 talks across 12 countries including the UK and covering China, Germany, Switzerland, Croatia, Belgium, Netherlands, Denmark, Australia, United States, South Africa, India, and Iraq. You can view a full list of previous talks here. 

Dr Ahmed has published in a wide range of journals including:

  • Journal of Consumer Marketing
  • Online Information Review
  • IIM Kozhikode Society & Management Review
  • Forecasting
  • International Journal of Event and Festival Management
  • Health Information and Libraries Journal
  • International Journal of Technology Transfer and Commercialisation
  • Information Discovery and Delivery
  • Journal of Medical Internet Research
  • International Journal of Environmental Research and Public Health 
  • Natural Hazards
  • French Politics
  • International Journal of Public Health
  • Public Health Journal 
  • Journal of Communication Technology
  • Journal of Empirical Research on Human Research Ethics
  • International Journal of Gynecologic Cancer
  • Clinical and Translational Radiation Oncology
  • Hospital Practice Journal
  • Activities, Adaptation & Aging  
  • International Journal of Gynecologic Cancer
  • Public Health Nursing

If of interest, feel free to explore a list of Dr Ahmed’s publications. 

Dr Ahmed often works on interdisciplinary research projects, and bids for competitive research funding. He is always happy to collaborate with interested parties.