About

Dr Ahmed is a Senior Lecturer and his research interests are based on supporting healthy behaviours with cross-cutting interests in digital business and sports research. He has recently been studying the use of social media by the public and sports brands such as football clubs.  He has also been conducting research in the area of digital health such as exploring public views and opinions expressed on social media across a range of topics. 

Dr Ahmed has delivered a number of invited talks across industry and government for organisations such as the Department For Work and Pensions (DWP), the Office of Communications (Ofcom), Edinburgh Science Festival, the British Broadcasting Cooperation (BBC), the South African Broadcasting Cooperation (SABC), and the European Organization for Nuclear Research (CERN). 

Dr Ahmed has multiple media appearances across print and broadcast and a selection of news and TV show appearances can be found below: 

The Football News Show

BBC World News

BBC News Sport‘s Day

Nerducate TV show for Discovery+

South African Broadcasting Corporation (SABC)

Lotus FM Live Radio Interview

BBC Radio Newcastle Live 

Metro Radio

UAEH Radio Interview (in the Spanish language)

Dr Ahmed’s research has also been featured in print and broadcast media all over the world.

Dr Ahmed has been really fortunate to have delivered talks to educational institutions all around the world as a keynote speaker. Dr Ahmed has delivered over 100 talks across 12 countries including the UK and covering China, Germany, Switzerland, Croatia, Belgium, Netherlands, Denmark, Australia, United States, South Africa, India, and Iraq. You can view a full list of previous talks here. 

Dr Ahmed has published in a wide range of journals including:

  • Journal of Consumer Marketing
  • Online Information Review
  • IIM Kozhikode Society & Management Review
  • Forecasting
  • International Journal of Event and Festival Management
  • Health Information and Libraries Journal
  • International Journal of Technology Transfer and Commercialisation
  • Information Discovery and Delivery
  • Journal of Medical Internet Research
  • International Journal of Environmental Research and Public Health 
  • Natural Hazards
  • French Politics
  • International Journal of Public Health
  • Public Health Journal 
  • Journal of Communication Technology
  • Journal of Empirical Research on Human Research Ethics
  • International Journal of Gynecologic Cancer
  • Clinical and Translational Radiation Oncology
  • Hospital Practice Journal
  • Activities, Adaptation & Aging  
  • International Journal of Gynecologic Cancer
  • Public Health Nursing

If of interest, feel free to explore a list of Dr Ahmed’s publications. 

Dr Ahmed often works on interdisciplinary research projects, and bids for competitive research funding. He is always happy to collaborate with interested parties.