Publication List

Journal Articles 

Meggs, J. & Ahmed, W., (2021) Applying cognitive analytic theory to understand the abuse of athletes on Twitter, Managing Sport and Leisure, DOI: 10.1080/23750472.2021.2004210

Batool, S. H., Ahmed, W., Mahmood, K., & Sharif, A. (in press). Social network analysis of Twitter data from Pakistan during COVID-19. Information Discovery and Delivery,[]

Das, R., & Ahmed, W. (2021). Rethinking Fake News: Disinformation and Ideology during the time of COVID-19 Global Pandemic. IIM Kozhikode Society & Management Review. [Link]

O’Leary L, Erikainen S, Peltonen L.M, Ahmed W, Thelwall, M, O’Connor, S. (2021). Exploring nurses’ online perspectives and social networks during a global pandemic COVID-19. Public Health Nursing. [Link:]

Fenton A, Parry K, Ahmed W & Chadwick S. (2021). Understanding SMEs and entrepreneurship using netnography and social network analysis. International Journal of Technology Transfer and Commercialisation. [In Pres].

Prabhu AV, Beriwal S, Ahmed W, Ayyaswami V, Simcock R, Katz MS. (2021). #radonc: Growth of the Global Radiation Oncology Twitter Network. Clinical and Translational Radiation Oncology. []

Bhandoria GP, Nair N, Jones SEF, Eriksson AG, Hsu HC, Noll F, Ahmed, W. (2021). International Gynaecological Cancer Society (IGCS) 2020 Annual Global Meeting: Twitter activity analysis. International Journal of Gynecologic Cancer. doi: 10.1136/ijgc-2021-002781.

Chadwick S, Fenton A, Dron Richard, Ahmed W. Social media conversations about high engagement sports team brands. IIM Kozhikode Society & Management Review. (2021).

Mittal R, Ahmed, W, Mittal A, Aggarwal I (2021). Twitter Users Exhibited Coping Behaviours during the COVID-19 Lockdown: An Analysis of Tweets Using Mixed Methods. Information Discovery and Delivery.

Batool S, Ahmed W, Mahmood K, & Saeed H. (2021). Twitter Dialogue: An analysis of Pakistani Politicians’ Information Sharing. Information Discovery and Delivery.

Hu Z, Zhang X, Cui J, Zhang L, & Ahmed, W (2021). A survey-based analysis of the public’s willingness for disaster relief in China. Natural Hazards.

Guzman E, Zhang Z, & Ahmed, W. (2021). Towards Understanding a Football Club’s Social Media Network: An Exploratory Case Study of Manchester United. Information Discovery and Delivery.

Ahmed W, Vidal-Alaball J, Lopez Segui F, Moreno-Sánchez PA. A Social Network Analysis of Tweets Related to Masks during the COVID-19 Pandemic. (2020). International Journal of Environmental Research and Public Health. 17(21):8235.

Ahmed W, López Seguí F, Vidal-Alaball J, Katz MS. (2020). COVID-19 and the “Film Your Hospital” Conspiracy Theory: Social Network Analysis of Twitter Data J Med Internet Res 2020;22(10):e22374 URL: DOI: 10.2196/22374.

Ahmed W, Jagsi R, Gutheil TG, Katz MS. (2020). Public Disclosure on Social Media of Identifiable Patient Information by Health Professionals: Content Analysis of Twitter Data. J Med Internet Res 2020;22(9):e19746 URL: DOI: 10.2196/19746.

Ahmed W, Vidal-Alaball J, Downing J, López Seguí F. (2020). COVID-19 and the 5G Conspiracy Theory: Social Network Analysis of Twitter Data J Med Internet Res 2020;22(5):e19458
URL: DOI: 10.2196/19458 .

Ahmed W, Marin-Gomez X, Vidal-Alaball J. (2020). Contextualising the 2019 E-Cigarette Health Scare: Insights from Twitter. International Journal of Environmental Research and Public Health 2020. 

Ryan, W. G., Fenton, A., Ahmed, W., & Scarf, P. (2020). Recognizing Events 4.0: the digital maturity of events. International Journal of Event and Festival Management.

Downing, J & Ahmed, W (2019). #MacronLeaks as a “warning shot” for European democracies: challenges to election blackouts presented by social media and election meddling during the 2017 French presidential election. French Politics. 

Vidal-Alaball J., Fernandez-Luque L., Marin Gomez FX., Ahmed W (2019). A New Tool for Public Health Opinion: Using Twitter Polls for Insight into Telemedicine. JMIR Formative Research

Ahmed, W., Bath, P.A, Sbaffi, L., Demartini, G. (2019). Novel insights into views towards H1N1 during the 2009 Pandemic: a thematic analysis of Twitter data. Health Information and Libraries Journal .

Ahmed, W., & Lugovic, S. (2019). Social Media Analytics: Analysis and Visualisation of News Diffusion using NodeXL. Online Information Review

Zhang, Z., & Ahmed, W (2018). A Comparison of Information Sharing Behaviours across 379 Health Conditions on Twitter. International Journal of Public Health

Ahmed, W. (2018) Public Health Implications of #ShoutYourAbortion. Public Health Journal.  

Ahmed, W. (2018) Using Social Media Data for Research: An Overview of Tools. Journal of Communication Technology.

Samuel, G., Ahmed, W., Kara, H., Jessop, C., Quinton, S., & Sanger, S. (2018). Is It Time to Re-Evaluate the Ethics Governance of Social Media Research?. Journal of Empirical Research on Human Research Ethics, 1556264618793773. 

Brooks, D., Hughes,P., Farrington, C., Bath, P.A, McGregor. M, Ahmed,W. & Noble, B. (2018): Implementation of a metastatic malignancy of unknown primary origin service led by a palliative physician, Hospital Practice Journal

Virginia, H., Ahmed, W., & Bath P.A. (2018) Evaluation of websites that contain information relating to malaria in pregnancy. Public Health Journal.  

Ahmed, W., Fayoyin, O., & Bath P.A (2018). Physical activity and long-term survival in older men and women: a 21 year longitudinal study. Activities, Adaptation & Aging.

Book Chapters

Ahmed, W & Plessis D.C. (2021). Analysing Social Media Data. An introduction to Social Media Research 1e (Eds), Juta Academic.

Fenton, A., Ahmed, W., & Hides, M. (2019). Audit to discover what value was added. Strategic Digital Transformation: A Results-Driven Approach (Eds), Routledge.

Ahmed, W., Bath, P.A., & Demartini G (2017) Using Twitter as a data source: An overview of ethical challenges.  Advances in Research Ethics and Integrity (Eds). Emerald Books.

Conference Publications

Ahmed, W., Bath, P.A., Sbaffi, L., & Demartini. G. (2020). Understanding reactions to swine flu, Ebola, and the Zika virus using Twitter data: an outlook for future infectious disease outbreaks.  18th International Symposium for Health Information Management Research (ISHIMR).

Ahmed, W., Bath, P.A., Sbaffi, L., & Demartini. G. (2020). Zika Outbreak of 2016: Insights from Twitter. Human Computer Interaction Conference. Lecture Notes in Computer Science.

De Baets, S., Önkal D., Ahmed, W (2019). Nudging for improved forecasts of future expenses and saving. International Symposium on Forecasting.

Fenton, A., Chadwick, S. M., Dron, R. M., & Ahmed, W. (2018). Talking about sports brands-how our social media conversations reveal what we say. Proceedings EASM 2018, The European Sport Management Conference.

Ahmed, W., Bath, P.A., Sbaffi, L., & Demartini. G.  (2018) Moral Panic through the Lens of Twitter: An Analysis of Infectious Disease Outbreaks. ACM Digital Library, Social Media and Society Conference Proceedings.

Ahmed, W., Bath, P.A., Sbaffi, L., & Demartini. G.  (2018) Measuring the Effect of Public Health Campaigns on Twitter: The Case of World Autism Awareness Day. Lecture Notes in Computer Science.

Ahmed, W., Bath, P.A., Sbaffi, L., & Demartini. G. (2018). Using Twitter for Insights into the 2009 Swine Flu and 2014 Ebola Outbreaks. IDEALS Proceedings.

Ahmed, W., Demartini, G., and Bath, PA. (2017) Topics Discussed on Twitter at the Beginning of the 2014 Ebola Epidemic in United States. iConference 2017 IDEALS Proceedings.

Lugovic, S., Ahmed, W., & Jocic, M. (2016)  Twitter and Teaching: to Tweet or not to Tweet?  Contemporary Issues In Economy & Technology (CIET). Split, 16-18th June 2016. 

Lugovic, S., & Ahmed, W. (2015) An analysis of Twitter usage among startups in Europe. INFuture2015: e-Institutions – Openness, Accessibility, and Preservation. Zagreb, 11-13 November 2015.

Ahmed, W., & Bath, PA. (2015) The Ebola epidemic on Twitter: challenges for health informatics. The Seventeenth International Symposium for Health Information Management (pp 289-289). York, 24 June 2015 – 26 June 2015.

Ahmed, W., & Bath, PA. (2015) Comparison of Twitter APIs and tools for analysing Tweets related to the Ebola Virus Disease. iFutures. Sheffield, 07 July 2015.


Bonne, M & Ahmed, W (2020). TikTok: The Ultimate Guide to Marketing to GEN Z. Amazon Publishing. 

Bonne, M & Ahmed, W (2020). InstaBusiness: The Quick Start Guide to Making it on Instagram. Amazon Publishing

Bonne, M & Ahmed, W (2020). A 20 minute quick start guide to getting noticed on Twitter in 2020. Amazon Publishing. 

Other key non-peer reviewed publications

Four experts investigate how the 5G coronavirus conspiracy theory began. W Ahmed, J Downing, M Tuters, P Knight.

Despite concerns, COVID-19 shows how social media has become an essential tool in the democratisation of knowledge. R Das, W Ahmed

Ahmed, W. (2019) Using Twitter as a data source: An overview of current social media research tools (Updated for 2019) LSE Impact of Social Sciences blog

Ahmed, W. (2018) Croatia’s World Cup consolation: Google searches soar as world seeks information on finalists. The Conversation. (Accessed 16/07/18).

Ahmed, W. (2017). Review of the book The ethics of memory in a digital age: interrogating the right to be forgotten, by Ghezzi, A., Pereira, Â., & Vesnic-Alujevic, L. (Eds.). Information, Communication & Society.

Ahmed, W. (2017) Amplified messages: How hashtag activism and Twitter diplomacy converged at #ThisIsACoup – and won in Politics, Protest, Emotion: Interdisciplinary Perspectives. A Book of Blogs (pp.109 – 114). Sheffield, United Kingdom. 

Ahmed, W., Lugovic, S. (2016) Using Twitter as a teaching tool can boost engagement and enrich classroom debate and discourse. LSE Impact of Social Sciences blog June 23 2016 (Accessed 28/09/2016).

Ahmed, W. (2016). #ThisIsACoup: A Case Study of Data Journalism using Social Media. Data Driven Journalism Resource. ( (Accessed 04/07/2016).