Publication list

covid-19 Research

Ahmed, W., Önkal, D., Das, R., Krishnan, S., Olan, F., Hardey, M., & Fenton, A. (2023). Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19. IEEE Transactions on Engineering Management. [LINK]

Ahmed, W., Das, R., Vidal-Alaball, J., Hardey, M., & Fuster-Casanovas, A. (2023). Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory: Social Network Analysis of Tweets. Journal of Medical Internet Research25, e43497. [LINK]

Ahmed, W., Vidal-Alaball, J., & Vilaseca Llobet, J. M. (2023). Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter Data. JMIR infodemiology3, e39209. [LINK]

Fuster-Casanovas, A., Das, R., Vidal-Alaball, J., Lopez Segui, F., & Ahmed, W. (2022). The# VaccinesWork Hashtag on Twitter in the Context of the COVID-19 Pandemic: Network Analysis. JMIR Public Health and Surveillance8(10), e38153.[LINK]

Olszowski, R., Zabdyr-Jamróz, M., Baran, S., Pięta, P., & Ahmed, W. (2022). A Social Network Analysis of Tweets Related to Mandatory COVID-19 Vaccination in Poland. Vaccines, 10(5), 750. [LINK]

Ahmed, W., Vidal-Alaball, J., & Vilaseca, J. M. (2022). A Social Network Analysis of Twitter Data Related to Blood Clots and Vaccines. International Journal of Environmental Research and Public Health19(8), 4584. [LINK]

Das, R., & Ahmed, W. (2021). Rethinking Fake News: Disinformation and Ideology during the time of COVID-19 Global Pandemic. IIM Kozhikode Society & Management Review. [LINK]

Batool, S. H., Ahmed, W., Mahmood, K., & Sharif, A. Social network analysis of Twitter data from Pakistan during COVID-19. (2021). Information Discovery and Delivery. [LINK]

O’Leary L, Erikainen S, Peltonen L.M, Ahmed, W, Thelwall, M, O’Connor, S. (2021). Exploring nurses’ online perspectives and social networks during a global pandemic COVID-19. Public Health Nursing. [LINK]

Mittal R, Ahmed W, Mittal A, Aggarwal I. (2021). Twitter Users Exhibited Coping Behaviours during the COVID-19 Lockdown: An Analysis of Tweets Using Mixed Methods. Information Discovery and Delivery. [LINK]

Ahmed W, Vidal-Alaball J, Downing J, López Seguí F. (2020). COVID-19 and the 5G Conspiracy Theory: Social Network Analysis of Twitter Data J Med Internet Res 2020;22(5):e19458 [LINK]

Ahmed W, Vidal-Alaball J, Lopez Segui F, Moreno-Sánchez PA. A Social Network Analysis of Tweets Related to Masks during the COVID-19 Pandemic. (2020). International Journal of Environmental Research and Public Health. 17(21):8235. [LINK]

Ahmed W, López Seguí F, Vidal-Alaball J, Katz MS. (2020). COVID-19 and the “Film Your Hospital” Conspiracy Theory: Social Network Analysis of Twitter Data J Med Internet Res 2020;22(10):e22374 [LINK]


Hardey, M., Ahmed, W., Fenton, A., & Koral, C. (2023). Enlightened Participation: SME Perspectives about Net Zero on Social Media Using the Action Case Approach. IIM Kozhikode Society & Management Review, 0(0). [LINK]

Bruzzese, S.; Ahmed, W.; Blanc, S.; Brun, F. Ecosystem Services: A Social and Semantic Network Analysis of Public Opinion on Twitter. Int. J. Environ. Res. Public Health 202219, 15012. [LINK]

Fenton, A.; Cooper-Ryan, A.M.; Hardey, M.; Ahmed, W. Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study. Int. J. Environ. Res. Public Health 2022, 19, 8417. [LINK]

Go Jefferies, J., Ahmed, W. (2022). Marketing #neurodiversity For Well-being. Journal of Consumer Marketing. [LINK]

De Baets S, Önkal D, Ahmed W. (2022). Do Risky Scenarios Affect Forecasts of Savings and Expenses? Forecasting. 4(1):307-335. [LINK]

Hu Z, Zhang X, Cui J, Zhang L, & Ahmed, W. (2021). A survey-based analysis of the public’s willingness for disaster relief in China. Natural Hazards. [LINK]

Prabhu AV, Beriwal S, Ahmed W, Ayyaswami V, Simcock R, Katz MS. (2021). #radonc: Growth of the Global Radiation Oncology Twitter Network. Clinical and Translational Radiation Oncology. [LINK]

Bhandoria GP, Nair N, Jones SEF, Eriksson AG, Hsu HC, Noll F, Ahmed, W. (2021). International Gynaecological Cancer Society (IGCS) 2020 Annual Global Meeting: Twitter activity analysis. International Journal of Gynecologic Cancer. doi: 10.1136/ijgc-2021-002781. [LINK]

Ahmed W, Jagsi R, Gutheil TG, Katz MS. (2020). Public Disclosure on Social Media of Identifiable Patient Information by Health Professionals: Content Analysis of Twitter Data. J Med Internet Res 2020;22(9):e19746 [LINK]

Ahmed W, Marin-Gomez X, Vidal-Alaball J. (2020). Contextualising the 2019 E-Cigarette Health Scare: Insights from Twitter. International Journal of Environmental Research and Public Health 2020. [LINK]

Vidal-Alaball J., Fernandez-Luque L., Marin Gomez FX., Ahmed W. (2019). A New Tool for Public Health Opinion: Using Twitter Polls for Insight into Telemedicine. JMIR Formative Research[LINK]

Ahmed, W., Bath, P.A, Sbaffi, L., Demartini, G. (2019). Novel insights into views towards H1N1 during the 2009 Pandemic: a thematic analysis of Twitter data. Health Information and Libraries Journal . [LINK]

Zhang, Z., & Ahmed, W (2018). A Comparison of Information Sharing Behaviours across 379 Health Conditions on Twitter. International Journal of Public Health. [LINK]

Ahmed, W., Fayoyin, O., & Bath P.A (2018). Physical activity and long-term survival in older men and women: a 21 year longitudinal study. Activities, Adaptation & Aging. [LINK]

Ahmed, W. (2018). Public Health Implications of #ShoutYourAbortion. Public Health Journal. [LINK]  

Virginia, H., Ahmed, W., & Bath P.A. (2018). Evaluation of websites that contain information relating to malaria in pregnancy. Public Health Journal. [LINK]

Brooks, D., Hughes,P., Farrington, C., Bath, P.A, McGregor. M, Ahmed, W. & Noble, B. (2018): Implementation of a metastatic malignancy of unknown primary origin service led by a palliative physician, Hospital Practice Journal[LINK]


Fenton, A., Parry, K. D., Ahmed, W., & Chadwick, S. (2023). Understanding sporting brands and entrepreneurship using netnography and social network analysis. International Journal of Technology Transfer and Commercialisation20(1), 141-162. [LINK].

Meggs, J. & Ahmed, W., (2021) Applying cognitive analytic theory to understand the abuse of athletes on Twitter, Managing Sport and Leisure. [LINK]

Chadwick S, Fenton A, Dron Richard, Ahmed W. (2021). Social media conversations about high engagement sports team brands. IIM Kozhikode Society & Management Review. [LINK]

Guzman E, Zhang Z, & Ahmed, W. (2021). Towards Understanding a Football Club’s Social Media Network: An Exploratory Case Study of Manchester United. Information Discovery and Delivery. [LINK]

digital transformation

Fenton A, Heinze A, Osborne M, Ahmed W. How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit. JMIR Form Res. 2022 Nov 25;6(11):e41489. doi: 10.2196/41489. PMID: 36427232; PMCID: PMC9736752. [LINK]

Ahmed, W., Fenton, A., & Hardey, M, Ronnie, D. (2022). Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game. IIM Kozhikode Society And Management Review. [LINK]

Batool S, Ahmed W, Mahmood K, & Saeed H. (2021). Twitter Dialogue: An analysis of Pakistani Politicians’ Information Sharing. Information Discovery and Delivery. [LINK]

Ryan, W. G., Fenton, A., Ahmed, W., & Scarf, P. (2020). Recognizing Events 4.0: the digital maturity of events. International Journal of Event and Festival Management. [LINK]

Ahmed, W., & Lugovic, S. (2019). Social Media Analytics: Analysis and Visualisation of News Diffusion using NodeXL. Online Information Review[LINK]

Downing, J & Ahmed, W. (2019). #MacronLeaks as a “warning shot” for European democracies: challenges to election blackouts presented by social media and election meddling during the 2017 French presidential election. French Politics. [LINK]

Ahmed, W. (2018). Using Social Media Data for Research: An Overview of Tools. Journal of Communication Technology. [LINK]

Samuel, G., Ahmed, W., Kara, H., Jessop, C., Quinton, S., & Sanger, S. (2018). Is It Time to Re-Evaluate the Ethics Governance of Social Media Research?. Journal of Empirical Research on Human Research Ethics, 1556264618793773. [LINK]

Book chapters

Ahmed, W & Plessis D.C. (2021). Analysing Social Media Data. An introduction to Social Media Research 1e (Eds), Juta Academic.

Fenton, A., Ahmed, W., & Hides, M. (2019). Audit to discover what value was added. Strategic Digital Transformation: A Results-Driven Approach (Eds), Routledge.

Ahmed, W., Bath, P.A., & Demartini G. (2017). Using Twitter as a data source: An overview of ethical challenges.  Advances in Research Ethics and Integrity (Eds). Emerald Books. [LINK]


Ahmed, W., Bath, P.A., Sbaffi, L., & Demartini. G. (2020). Understanding reactions to swine flu, Ebola, and the Zika virus using Twitter data: an outlook for future infectious disease outbreaks.  18th International Symposium for Health Information Management Research (ISHIMR).

Ahmed, W., Bath, P.A., Sbaffi, L., & Demartini. G. (2020). Zika Outbreak of 2016: Insights from Twitter. Human Computer Interaction Conference. Lecture Notes in Computer Science. [LINK]

De Baets, S., Önkal D., Ahmed, W (2019). Nudging for improved forecasts of future expenses and saving. International Symposium on Forecasting.

Fenton, A., Chadwick, S. M., Dron, R. M., & Ahmed, W. (2018). Talking about sports brands-how our social media conversations reveal what we say. Proceedings EASM 2018, The European Sport Management Conference.

Ahmed, W., Bath, P.A., Sbaffi, L., & Demartini. G.  (2018) Moral Panic through the Lens of Twitter: An Analysis of Infectious Disease Outbreaks. ACM Digital Library, Social Media and Society Conference Proceedings. [LINK]

Ahmed, W., Bath, P.A., Sbaffi, L., & Demartini. G.  (2018) Measuring the Effect of Public Health Campaigns on Twitter: The Case of World Autism Awareness Day. Lecture Notes in Computer Science. [LINK]

Ahmed, W., Bath, P.A., Sbaffi, L., & Demartini. G. (2018). Using Twitter for Insights into the 2009 Swine Flu and 2014 Ebola Outbreaks. IDEALS Proceedings. [LINK]

Ahmed, W., Demartini, G., and Bath, PA. (2017) Topics Discussed on Twitter at the Beginning of the 2014 Ebola Epidemic in United States. iConference 2017 IDEALS Proceedings. [LINK]

Lugovic, S., Ahmed, W., & Jocic, M. (2016)  Twitter and Teaching: to Tweet or not to Tweet?  Contemporary Issues In Economy & Technology (CIET). Split, 16-18th June 2016. [LINK]

Lugovic, S., & Ahmed, W. (2015) An analysis of Twitter usage among startups in Europe. INFuture2015: e-Institutions – Openness, Accessibility, and Preservation. Zagreb, 11-13 November 2015. [LINK]

Ahmed, W., & Bath, PA. (2015) The Ebola epidemic on Twitter: challenges for health informatics. The Seventeenth International Symposium for Health Information Management (pp 289-289). York, 24 June 2015 – 26 June 2015. [LINK]

Ahmed, W., & Bath, PA. (2015) Comparison of Twitter APIs and tools for analysing Tweets related to the Ebola Virus Disease. iFutures. Sheffield, 07 July 2015. [LINK]

you can also view my outputs on these platforms:


Google Scholar

Other pselection of other outputs

Four experts investigate how the 5G coronavirus conspiracy theory began. W Ahmed, J Downing, M Tuters, P Knight.

Despite concerns, COVID-19 shows how social media has become an essential tool in the democratisation of knowledge. R Das, W Ahmed

Ahmed, W. (2019) Using Twitter as a data source: An overview of current social media research tools (Updated for 2019) LSE Impact of Social Sciences blog

Ahmed, W. (2018) Croatia’s World Cup consolation: Google searches soar as world seeks information on finalists. The Conversation. (Accessed 16/07/18).

Ahmed, W. (2017). Review of the book The ethics of memory in a digital age: interrogating the right to be forgotten, by Ghezzi, A., Pereira, Â., & Vesnic-Alujevic, L. (Eds.). Information, Communication & Society.

Ahmed, W. (2017) Amplified messages: How hashtag activism and Twitter diplomacy converged at #ThisIsACoup – and won in Politics, Protest, Emotion: Interdisciplinary Perspectives. A Book of Blogs (pp.109 – 114). Sheffield, United Kingdom. 

Ahmed, W., Lugovic, S. (2016) Using Twitter as a teaching tool can boost engagement and enrich classroom debate and discourse. LSE Impact of Social Sciences blog June 23 2016 (Accessed 28/09/2016).

Ahmed, W. (2016). #ThisIsACoup: A Case Study of Data Journalism using Social Media. Data Driven Journalism Resource. ( (Accessed 04/07/2016).