Delivered a workshop at SITraN to the Society of Spanish Researchers in the United Kingdom on Communicating Science through Social Media

On Saturday the 13th of May I delivered a talk on communicating science through social media in collaboration with the University of Sheffield. I shared my experiences on how I reached readers in over 136 countries and how I received over 250 thousand page hits across a number of channels within the first two years my PhD. My slides for the talk can be found here.

LSE impact

The event had an extremely good turnout for a Saturday afternoon, and the atmosphere of the Society of Spanish Researchers in the United Kingdom was very lively and friendly. I would like to thank the organisers and especially Margarita Segovia Roldan and Jacobo Elies Gomez pictured below.

TALK PICS

I was also very happy to receive a gift of  Spanish Picual Extra Virgin Olive Oil. This was the first time I had received a gift after a talk. The Spanish Society of Research is awesome! Gracias!

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Making Social Media Data Matter is back for 2017!

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What is Making Social Media Data Matter?

This is the catchy name to a 3-day, hands on, workshop which takes place at Boston University College of Communication from May 31st to June 2nd, in 2017. The workshop is organised by Jacob Groshek, who has published a number of very high quality research outputs related to research on communication technology, politics, and society. You can be sure you are learning from the best.

Who is the event for?

Anyone who works with social media data! This could include professionals such as those in the media, researchers, scientists, and research students. Moreover, anyone with a general interest in social media as a source of research data will benefit from attending the event! No computational background is required, and you will gain new knowledge on network analysis, geolocation, as well as machine learning.

What will you learn from the workshop?

The workshop will cover the theoretical bases of working with big data, and the workshop also includes access to some amazing data platforms such as the Boston University Twitter Collection and Analysis Toolkit (BU-TCAT).  I have used this toolkit for a number of years, and it is one of the best platforms available to researchers. The workshop will also cover the fundamentals of using Gephi.

What will you gain from the event?

Boston University will award delegates with a Certificate in Social Media Analysis: Principals and Practices for Big Data. This is a very valuable certification as Boston University is an internationally recognised, ranked and respected very highly in world-university rankings. Moreover, you will gain access to BU-TCAT,  an exclusive tool which is not available to the general public.

How much does it cost?

The workshop is affordably priced and will cost $1225/£978 for Professionals, $885/£706 for BU Alumni, faculty, and staff. For students the price is set at $685/£547. Please note that a valid student ID will be require in order to register.

Where do I register?

You can read more about the workshop, and register by following this link.

 

 

Power of Social Media: Summer School in Central Europe

I am pleased to announce a 3-day intensive Summer School taking place in Vodice, Croatia, located in Central Europe.  The event has been co-organised with Technology Entrepreneurship Senior Lecturer, Sergej Lugovic

There is a lot of social media content out there on the Web. It’s a constant stream, and it can be difficult to make sense of all of the data. Social media analytics has evolved over time and it is now time to think outside of the box. By attending our event you will be able to address the following questions:

  • How are you being mentioned on social media?
  • Who are the influencers in a topic close to your brand – do they follow your brand?
  • What tools should your organisation be using for social media monitoring? Are you currently paying too much?
  • How can you use social media as a method of identifying influencers? Are they real influencers?
  • Who is replying to your tweets? Are the replies positive or negative in sentiment?
  • What can programming languages offer your social media accounts?
  • Is your organisation currently maximizing the potential of machine learning, social network analysis, and audience targeting?
  • Is your organisation aware of all the potential uses of social media data?

Learn about software such as:

 

 Register here

BECOME EXPERT

 

iConference 2017 in Wuhan, China Highlights

Last week, I attended the 2017 iConference in Wuhan, China. I provide some highlights from my trip below, along with some of my photos from the trip.

My highlights from my trip included me presenting a poster on my pilot study from my PhD, and which received good interest from delegates, particularly concerning the methodology that was used. A number of very useful connections were made from across the world, and there was a lot of interest in the 2018 edition of the iConference which will take place in Sheffield hosted in collaboration with Northumbria University.

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I also enjoyed visiting the Yellow Crane Tower, Hubei Provincial Museum, the East Lake, Wuhan, and the Yangtze River. Wuhan is a beautiful city, and the people are very friendly. I read online that the people in Wuhan are unusually nice, and I have to say that this is very true and I felt very welcome in the city.

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Yellow Crane Tower

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Yangtze River

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Hubei Museum

 

It was also really good to meet Lee (Dr Xuguang Li) an Information School alumni who is now working as an academic in Wuhan. Lee was a very popular student among the iSchool, and I had heard many great things about him, so it was a pleasure to meet him, and we are very grateful that he showed us around Wuhan. I look forward to working with Lee in the future.

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Me and Dr Xuguang Li

I am looking very much forward to the iConference in 2018 and welcoming delegates from across the world to Sheffield. I was born and raised in Sheffield and studied both my undergraduate and masters degrees here. Sheffield is a brilliant city, and I think delegates will really enjoy visiting the city as well as enjoying the conference.

Use Audiense to Gain Unique Consumer Insight

Audiense has a number of social listening capabilities, however, the power of the platform lies in its ability to target Twitter users based on a number of powerful metrics. After using the platform for a week, I quickly realised that it could easily be used to help brands increase their reach and revenue. See a list of case studies here.

Audiense

One of the features that really impressed me was related to creating audiences, and then targeting them. That is, you can set up a number of behaviour triggers and combine this with IBM Watson’s personality insights in order to target Twitter users. The number of filters you can use is staggering, and a full list of filtering features can be found here. The platform is very affordable and the basic rate starts at around $30 a month.

I was not surprised to find out that over 10 thousand brands are using the platform including a number of premier league football clubs. I have the ability to issue readers of my blog a free 30 day trail of the platform, and you can click here to create an account and  you can begin to play around with the features.