My full publications are indexed in Google Scholar; however, I’ve shared most of my peer-reviewed journal outputs below:
Habes, M., Elareshi, M., & Ahmed, W. (2025). Evolving media consumption: integrating “Subscription Video‑on‑demand”(SVOD) and social TV through a uses and gratifications perspective. Cogent Social Sciences, 11(1), 2526005. [LINK]
Ahmed, W., Khan, M. L., Malik, A., Krishnan, S., Hardey, M., Katz, M. S., & Elareshi, M. (2025). Credibility and influence in health messaging: examining medical professionals’ role on X in promoting N95 respirators during COVID-19. Information, Communication & Society, 1-21. [LINK]
Ahmed, W., Hardey, M., & Yavetz, G. (2025). Health information communication and advocacy in the haemophilia community: an X-based analysis. Journal of Documentation. [LINK]
Ahmed, W., Hardey, M., & Vidal-Alaball, J. (2025). Organ donation conversations on X and development of the OrgReach social media marketing strategy: Social network analysis. Journal of Medical Internet Research, 27, e59872. [LINK]
Bilir, E., Ahmed, W., Derin, X., Kacperczyk-Bartnik, J., Fotopoulou, C., & Nasser, S. (2025). Uterine cancer awareness month: A Twitter/X network analysis. International Journal of Gynecological Cancer, 35(2) [LINK]
Kahlawi, A., Masri, F., Ahmed, W., & Vidal-Alaball, J. (2025). Cross-cultural sense-making of global health crises: a text mining study of public opinions on social media related to the COVID-19 pandemic in developed and developing economies. Journal of Medical Internet Research, 27, e58656. [LINK]
Ellis, C. H., Moore, J. B., Ho, P., Ahmed, W., & Evans, C. E. (2024). Social network and linguistic analysis of the# nutrition discourse on the social network platform X, formerly known as Twitter. Social Network Analysis and Mining, 14(1), 238. [LINK]
Ahmed, W., Hardey, M., Winters, B. D., & Sarwal, A. (2024). Racial Biases Associated With Pulse Oximetry: Longitudinal Social Network Analysis of Social Media Advocacy Impact. Journal of medical Internet research, 26, e56034. [LINK]
Elareshi, M., Ben Romdhane, S., & Ahmed, W. (2024). Evaluating university attributes and their influence on students’ attitudes: The mediating role of social responsibility communication. Administrative Sciences, 14(8), 183. [LINK]
Bhandoria, G., Bilir, E., Uwins, C., Vidal-Alaball, J., Fuster-Casanovas, A., & Ahmed, W. (2024). Impact of a New Gynecologic Oncology Hashtag During Virtual-Only ASCO Annual Meetings: An X (Twitter) Social Network Analysis. JMIR Medical Education, 10, e45291. [LINK]
Taghinejadi, N., van der Westhuizen, H. M., Ayomoh, F. I., Ahmed, W., Greenhalgh, T., & Boylan, A. M. (2024). Pain experiences during intrauterine device procedures: a thematic analysis of tweets. BMJ Sexual & Reproductive Health, 50(4), 271-277. [LINK]
Bilir, E., Ahmed, W., Kacperczyk-Bartnik, J., Nasser, S., Trent, P. B., Boria, F., … & Theofanakis, C. (2023). Social media ambassadors and collaboration with OncoAlert: a European Network of Young Gynae Oncologists study of comparative Twitter analysis of# ESGO2021 and# ESGO2022. International Journal of Gynecological Cancer, 33(6), 964-970. [LINK]
Das, R., Ahmed, W., Sharma, K., Hardey, M., Dwivedi, Y. K., Zhang, Z., … & Filieri, R. (2024). Towards the development of an explainable e-commerce fake review index: An attribute analytics approach. European Journal of Operational Research, 317(2), 382-400. [LINK]
Olan, F., Spanaki., K., Ahmed, W., & Zhao, G. (2024) Enabling Explainable Artificial Intelligence capabilities in Supply Chain Decision Support Making. Production Planning & Control. [LINK]
Fenton, A, Ahmed, W, Hardey M, Boardman R, Kavanagh, E. (2023) Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence. European Sport Management Quarterly. [LINK]
Ahmed, W., Önkal, D., Das, R., Krishnan, S., Olan, F., Hardey, M., & Fenton, A. (2023). Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19. IEEE Transactions on Engineering Management. [LINK]
Hardey, M., Ahmed, W., Fenton, A., & Koral, C. (2023). Enlightened Participation: SME Perspectives about Net Zero on Social Media Using the Action Case Approach. IIM Kozhikode Society & Management Review, 0(0). https://doi.org/10.1177/22779752231166521 [LINK]
Ahmed, W., Das, R., Vidal-Alaball, J., Hardey, M., & Fuster-Casanovas, A. (2023). Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory: Social Network Analysis of Tweets. Journal of Medical Internet Research, 25, e43497. [LINK]
Ahmed, W., Vidal-Alaball, J., & Vilaseca Llobet, J. M. (2023). Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter Data. JMIR infodemiology, 3, e39209. [LINK]
Fenton, A., Parry, K. D., Ahmed, W., & Chadwick, S. (2023). Understanding sporting brands and entrepreneurship using netnography and social network analysis. International Journal of Technology Transfer and Commercialisation, 20(1), 141-162. [LINK].
Fuster-Casanovas, A., Das, R., Vidal-Alaball, J., Lopez Segui, F., & Ahmed, W. (2022). The# VaccinesWork Hashtag on Twitter in the Context of the COVID-19 Pandemic: Network Analysis. JMIR Public Health and Surveillance, 8(10), e38153.[LINK]
Olszowski, R., Zabdyr-Jamróz, M., Baran, S., Pięta, P., & Ahmed, W. (2022). A Social Network Analysis of Tweets Related to Mandatory COVID-19 Vaccination in Poland. Vaccines, 10(5), 750. [LINK]
Go Jefferies, J., Ahmed, W. (2022). Marketing #neurodiversity For Well-being. Journal of Consumer Marketing. [LINK]
De Baets S, Önkal D, Ahmed W. (2022). Do Risky Scenarios Affect Forecasts of Savings and Expenses? Forecasting. 4(1):307-335. [LINK]
Ahmed, W., Vidal-Alaball, J., & Vilaseca, J. M. (2022). A Social Network Analysis of Twitter Data Related to Blood Clots and Vaccines. International Journal of Environmental Research and Public Health, 19(8), 4584. [LINK]
Fenton, A., Heinze, A., Osborne, M., & Ahmed, W. (2022). How to use the six-step digital ethnography framework to develop buyer personas: The case of Fan Fit. JMIR Formative Research, 6(11), e41489. [LINK]
Ahmed, W., Fenton, A., & Hardey, M, Ronnie, D. (2022). Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game. IIM Kozhikode Society And Management Review. [LINK]
Bruzzese, S., Ahmed, W., Blanc, S., & Brun, F. (2022). Ecosystem services: A social and semantic network analysis of public opinion on Twitter. International Journal of Environmental Research and Public Health, 19(22), 15012. [LINK]
Fenton, A., Cooper-Ryan, A. M., Hardey, M., & Ahmed, W. (2022). Football fandom as a platform for digital health promotion and behaviour change: A mobile app case study. International Journal of Environmental Research and Public Health, 19(14), 8417. [LINK]
Das, R., & Ahmed, W. (2021). Rethinking Fake News: Disinformation and Ideology during the time of COVID-19 Global Pandemic. IIM Kozhikode Society & Management Review. [LINK]
O’Leary L, Erikainen S, Peltonen L.M, Ahmed, W, Thelwall, M, O’Connor, S. (2021). Exploring nurses’ online perspectives and social networks during a global pandemic COVID-19. Public Health Nursing. [LINK]
Batool, S. H., Ahmed, W., Mahmood, K., & Sharif, A. Social network analysis of Twitter data from Pakistan during COVID-19. (2021). Information Discovery and Delivery. [LINK]
Mittal R, Ahmed W, Mittal A, Aggarwal I. (2021). Twitter Users Exhibited Coping Behaviours during the COVID-19 Lockdown: An Analysis of Tweets Using Mixed Methods. Information Discovery and Delivery. [LINK]
Meggs, J. & Ahmed, W., (2021) Applying cognitive analytic theory to understand the abuse of athletes on Twitter, Managing Sport and Leisure. [LINK]
Chadwick S, Fenton A, Dron Richard, Ahmed W. (2021). Social media conversations about high engagement sports team brands. IIM Kozhikode Society & Management Review. [LINK]
Guzman E, Zhang Z, & Ahmed, W. (2021). Towards Understanding a Football Club’s Social Media Network: An Exploratory Case Study of Manchester United. Information Discovery and Delivery.[LINK]
Batool S, Ahmed W, Mahmood K, & Saeed H. (2021). Twitter Dialogue: An analysis of Pakistani Politicians’ Information Sharing. Information Discovery and Delivery. [LINK]
Hu Z, Zhang X, Cui J, Zhang L, & Ahmed, W. (2021). A survey-based analysis of the public’s willingness for disaster relief in China. Natural Hazards. [LINK]
Prabhu AV, Beriwal S, Ahmed W, Ayyaswami V, Simcock R, Katz MS. (2021). #radonc: Growth of the Global Radiation Oncology Twitter Network. Clinical and Translational Radiation Oncology. [LINK]
Bhandoria GP, Nair N, Jones SEF, Eriksson AG, Hsu HC, Noll F, Ahmed, W. (2021). International Gynaecological Cancer Society (IGCS) 2020 Annual Global Meeting: Twitter activity analysis. International Journal of Gynecologic Cancer. doi: 10.1136/ijgc-2021-002781. [LINK]
Ryan, W. G., Fenton, A., Ahmed, W., & Scarf, P. (2020). Recognizing Events 4.0: the digital maturity of events. International Journal of Event and Festival Management.[LINK]
Ahmed W, Vidal-Alaball J, Downing J, López Seguí F. (2020). COVID-19 and the 5G Conspiracy Theory: Social Network Analysis of Twitter Data J Med Internet Res 2020;22(5):e19458 [LINK]
Ahmed W, Vidal-Alaball J, Lopez Segui F, Moreno-Sánchez PA. A Social Network Analysis of Tweets Related to Masks during the COVID-19 Pandemic. (2020). International Journal of Environmental Research and Public Health. 17(21):8235.[LINK]
Ahmed W, López Seguí F, Vidal-Alaball J, Katz MS. (2020). COVID-19 and the “Film Your Hospital” Conspiracy Theory: Social Network Analysis of Twitter Data J Med Internet Res 2020;22(10):e22374[LINK]
Ahmed W, Jagsi R, Gutheil TG, Katz MS. (2020). Public Disclosure on Social Media of Identifiable Patient Information by Health Professionals: Content Analysis of Twitter Data. J Med Internet Res 2020;22(9):e19746 [LINK]
Ahmed W, Marin-Gomez X, Vidal-Alaball J. (2020). Contextualising the 2019 E-Cigarette Health Scare: Insights from Twitter. International Journal of Environmental Research and Public Health 2020. [LINK]
Vidal-Alaball J., Fernandez-Luque L., Marin Gomez FX., Ahmed W. (2019). A New Tool for Public Health Opinion: Using Twitter Polls for Insight into Telemedicine. JMIR Formative Research. [LINK]
Ahmed, W., Bath, P.A, Sbaffi, L., Demartini, G. (2019). Novel insights into views towards H1N1 during the 2009 Pandemic: a thematic analysis of Twitter data. Health Information and Libraries Journal . [LINK]
Ahmed, W., & Lugovic, S. (2019). Social Media Analytics: Analysis and Visualisation of News Diffusion using NodeXL. Online Information Review. [LINK]
Downing, J & Ahmed, W. (2019). #MacronLeaks as a “warning shot” for European democracies: challenges to election blackouts presented by social media and election meddling during the 2017 French presidential election. French Politics. [LINK]
Ahmed, W. (2018). Public Health Implications of #ShoutYourAbortion. Public Health Journal. [LINK]
Zhang, Z., & Ahmed, W (2018). A Comparison of Information Sharing Behaviours across 379 Health Conditions on Twitter. International Journal of Public Health. [LINK]
Ahmed, W., Fayoyin, O., & Bath P.A (2018). Physical activity and long-term survival in older men and women: a 21 year longitudinal study. Activities, Adaptation & Aging. [LINK]
Virginia, H., Ahmed, W., & Bath P.A. (2018). Evaluation of websites that contain information relating to malaria in pregnancy. Public Health Journal. [LINK]
Brooks, D., Hughes,P., Farrington, C., Bath, P.A, McGregor. M, Ahmed, W. & Noble, B. (2018): Implementation of a metastatic malignancy of unknown primary origin service led by a palliative physician, Hospital Practice Journal. [LINK]
Ahmed, W. (2018). Using Social Media Data for Research: An Overview of Tools. Journal of Communication Technology. [LINK]
Samuel, G., Ahmed, W., Kara, H., Jessop, C., Quinton, S., & Sanger, S. (2018). Is It Time to Re-Evaluate the Ethics Governance of Social Media Research?. Journal of Empirical Research on Human Research Ethics, 1556264618793773.[LINK]
Dr. Wasim Ahmed 