Become Instagram Famous: Understanding Instagram Stories

It has been 10 years since the inception of Instagram. Its premise is simple; to provide a platform for millions of users to share images and videos. With over 1 billion active monthly users and 500 million daily Instagram stories, companies simply cannot afford to overlook it. 

Instagram stories allow you to post more content without necessarily displaying them on your main Instagram feed. Instagram stories are a great way of showcasing your company ethics without overloading your followers with excessive content. Stories are displayed at the top of any given Instagram feed and the user can choose to view your story. Where it differs from other content on Instagram is that it will disappear after 24-hours.

There are 6 types of content you can post to your story:

Text – great for quotes or other information, particularly of a daily nature. If you a running a single day sale, this is a great way to let your customers know.

Music – where you can attach a sound bite or music clip to one of your images or videos.

Superzoom’ – which adds an animated automatic zoom to a video of your choice

‘Focus’ – which automatically blurs out the background and highlights the main subject matter of an image or video.

‘Hands-free’ – which allows you to create a video without having to hold the record button; this is more practical than anything else if you intend to capture video whilst also being in it.

Another great feature of stories is that you can draw directly on top of the content as if it was a real picture or add a doodle/sketch.

Interested in learning more about Instagram?

Buy our book on Amazon, InstaBusiness: The Quick Start Guide to Making it on Instagram

instabusiness coverrrrr

InstaBusiness: The Quick Start Guide to Making it on Instagram

How to Find Twitter Trends to Maximize Reach

One tactic that can be employed to gain more reach on Twitter is to piggy-back on trends with relevant content. It is important that the content is relevant otherwise it will come across as spam. An organisation that does this well is Paddy Power

In the example below they have shared a humorous tweet related to a football match between Liverpool and Dortmund that was taking place that day.

paddy power

But how do you go about actually identifying trends?

Well, we have compiled some useful websites to help you find Twitter trends:

  • Twitter’s own ‘trending topics list’. This is because it also has the most up to date and reliable data.
  • Trendsmap. Allows you to look up trending hashtags via location.
  • Sprout Social. This allows a Trends Report to be generated which analyzes all of your incoming messages and shows which hashtags are trending with your personal brand.
  • RiteTag. This provides a list of trending hashtags also give you feedback on your hashtags as you type, which indicates the strength of your Twitter hashtag.
  • #tagdef lists popular hashtags by time frame, including current, weekly and all time most popular hashtags. Tagdef is also great since the site provides a short description for each hashtag, making it easier for your business to sift through the topic before jumping in. 
  • Tagboard allows you to see the comments associated with any given hashtag.#

Want more Twitter tips and techniques?

Consider investing in our latest book:

A 20 Minute Quick Start Guide To: Getting Noticed on Twitter in 2020

getting noticed on twitter

New book recently published! InstaBusiness: The Quick Start Guide to Making it on Instagram

I am pleased to announce that both the £3.99 Kindle and £8.99 paperback versions of our book on Instagram has now been published by Amazon!
They can be found below.
If the links above don’t work, alternatively, you can search Amazon for ‘InstaBusiness: The Quick Start Guide to Making it on Instagram’

 

Book Information:

With over 1 billion active monthly users and 500 million daily Instagram stories organisations, entrepreneurs, and academics simply cannot afford to overlook the platform. This guide will take you through all fundamentals of Instagram including finding a millennial following on the platform. It’s jam-packed with techniques, tips and hacks that you can use to start building new relationships with customers,generating leads and sales on the platform to boost your profits. The book has been authored by academics who are very passionate about social media and have years of experience working with large-scale organisations.

Free UK Event! Sheffield Hallam University Book Launch

Description

This event will be used to launch our two new books available exclusively on Amazon:

A 20 Minute Quick Start Guide To: Getting Noticed on Twitter in 2020

Have a Twitter account but unsure of the most effective ways to attract followers? Want to take advantage of Twitter analytics and connect with interesting people? This guide will walk you through all the latest techniques and features available that you can start using right now. By the end of the book you’ll know how to get noticed by adjusting your bio, getting verified, utilising Twitter analytics, creating engaging content, optimising SEO, and connecting with influencers and more! Pick up the perfect quick guide for anyone new to Twitter as well as established users who want to take full advantage of the platform for personal and or business use.

and

InstaBusiness The Quick Guide to Making it on Instagram

With over 1 billion active monthly users and 500 million daily Instagram stories organisations, entrepreneurs, and academics simply cannot afford to overlook the platform. This guide will take you through all fundamentals of Instagram including finding a millennial following on the platform. It’s jam-packed with techniques, tips and hacks that you can use to start building new relationships with customers,generating leads and sales on the platform to boost your profits. The book has been authored by academics who are very passionate about social media and have years of experience working with large-scale organisations.

Speakers

author bio


 

What talks will the event feature?

  • The emerging importance of social media
  • How social media is being used across various sectors
  • How to effectively use Twitter, key tips and strategies from out book
  • How to effectively use Instagram, key tips and strategies from out book
  • Future of social media, and win a book competition

—————————————————–

Who will benefit from attending?

This event will benefit a wide range of people including, but not exhaustive to:

  • Academics/ Researchers,
  • Masters and PhD students,
  • Research Support Staff and Managers,
  • Library and Information Professionals,
  • Communications and Marketing Professionals,
  • Finance/Banking Professionals,
  • Entrepreneurs
  • SMEs

———————————

REGISTER HERE:

https://www.eventbrite.com/e/twitter-and-instagram-book-launch-event-tickets-88655676515

New Article out in The Conversation: Tyson Fury defeated Deontay Wilder in the social media fight as well as in the ring

Athletes in all sports increasingly need to be visible across social media in order to build their brands. This article takes a look at the social network aftermath of Tyson Fury v.s. Deontay Wilder.

Be sure to check out the full article here:

https://theconversation.com/tyson-fury-defeated-deontay-wilder-in-the-social-media-fight-as-well-as-in-the-ring-132548?utm_source=twitter&utm_medium=bylinetwitterbutton

New on Amazon Kindle! A 20 Minute Quick Start Guide To: Getting Noticed on Twitter in 2020

Have a Twitter account but unsure of the most effective ways to attract followers? Want to take advantage of Twitter analytics and connect with interesting people?

This guide will walk you through all the latest techniques and features available that you can start using right now. By the end of the book you’ll know how to get noticed by adjusting your bio, getting verified, utilising Twitter analytics, creating engaging content, optimising SEO, and connecting with influencers and more!

Pick up the perfect quick guide for anyone new to Twitter as well as established users who want to take full advantage of the platform for personal and or business use.

Check out the book below!

 

We’re working on a new 28-page handbook: A 20 Minute Quick Start Guide To: Getting Noticed On Twitter In 2020!

Below you will find a sneak peak of our new upcoming handbook entitled: A 20 Minute Quick Start Guide To: Getting Noticed On Twitter! 

It will be a must read for anyone starting out on Twitter who may be looking to unlock the potential of platform!

This has now been published! 

Click here to access the UK version https://www.amazon.co.uk/20-Minute-Quick-Start-Guide-ebook/dp/B08358XC9J and for other regions search Amazon for  ‘A 20 Minute Quick Start Guide To: Getting Noticed On Twitter! ‘

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Special Issue “Social Media and Public Health: Opportunities and Challenges”

Special Issue Information

Dear Colleagues,

We are organising a Special Issue on the use of social media within public health in the journal International Journal of Environmental Research and Public Health. This journal is scientific and peer-reviewed, and publishes articles and communications in the interdisciplinary area of environmental health sciences and public health. For detailed information on the journal, we refer you to https://www.mdpi.com/journal/ijerph.

We are living in an information age, with more user-generated data being generated today than ever before with the widespread popularity of social media. Social media platforms provide the ability to extract intelligence for public health purposes. This can range from using social media to track the spread of diseases to the opinion mining of public views and opinions.

Social media has the potential to provide rapid insights into unfolding public health emergencies such as infectious disease outbreaks. They can also be drawn upon for rapid, survey-based insights into various health topics. Social media has also begun to be utilised by medical professionals for the purposes of sharing scholarly works, international collaboration, and engaging in policy debates.

A benefit of social media platforms for gaining insight into health is that they have the ability to capture unfiltered public opinion in large volumes, avoiding potential biases introduced by surveys or interviews. Social media platforms can also be utilised to pilot surveys, for instance, though the use of Twitter polls.

Social media data have also been drawn upon in medical emergencies and crisis situations as a public health surveillance tool. A number of software and online tools also exist that have been developed specifically to aide public health research utilising social media data. In recent years, ethical issues of retrieving and analysing data have also arisen.

Henceforth, we invite researchers who are working in the broad areas of social media and health to submit their research on these issues for publication in this Special Issue.

This Special Issue is open to any submission related to social media and public health, and the keywords provide some examples of various possibilities.

Dr. Wasim Ahmed
Dr. Josep Vidal-Alaball
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. International Journal of Environmental Research and Public Health is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1800 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI’s English editing service prior to publication or during author revisions.

Keywords

  • Social media
  • Public health
  • Disease surveillance
  • Health promotion
  • E-health
  • Telehealth
  • Ethics
  • Health informatics

Published Papers

This special issue is now open for submission.

Very pleased to see my 2019 edition of “Using Twitter as a data source: an overview of social media research tools” go live on the @LSEImpactBlog !

Be sure to check it out here: https://blogs.lse.ac.uk/impactofsocialsciences/2019/06/18/using-twitter-as-a-data-source-an-overview-of-social-media-research-tools-2019/

Abstract: 
Twitter and other social media platforms represent a large and largely untapped resource for social data and evidence. In this post, Wasim Ahmed updates his recurring series on the Impact Blog, to bring you the latest developments in digital methods and methodologies for researching Twitter and other social media platforms.

 

Social Media and Journalism: Methods and Tools

This post is based on my 2018 journal article for Online Information Review titled ‘Social media analytics: analysis and visualisation of news diffusion using NodeXL’ .

In this paper I wrote that

“One well-known case of news emerging through Twitter before traditional media outlet was the death of Osama Bin Laden which was leaked on the platform (Hu et al., 2012). Moreover, Hu et al (2012) noted that one of the reasons for Twitter users to become convinced of this news was because the users who were posting the news appeared to be journalists and politicians i.e., reputable individuals. Twitter also has potential for citizen journalism because most smartphones are now able to capture an image on their device and have it uploaded to Twitter in under 45 seconds (Murthy, 2011). An iconic example of this is a passenger on the Midtown Ferry whom photographed a downed U.S Airways jet floating in the Hudson river in 2009 prior to the mainstream media even arriving to the scene  (Murthy, 2011). These cases highlight the power of Twitter in the rapid cascading and diffusing information during emerging news events. ” (Ahmed, 2018 p3)

In the passage above I noted the role of Twitter as a tool for breaking news stories and citizen journalism. It is also important to note that Twitter is also used by politicians and journalists with particular affiliations to try and shape public discourse.

In the paper I argued that better tools and methods are required to be able to critically analyse, visualize and understand the swarm of content being generated by social media platforms such as Twitter. I noted that:

“However, it can be argued that Twitter has been poorly mapped and understood for its network properties by news media. This is because although it is possible to visualise the structure of a conversation on Twitter and to identify prominent users and the overall structure of the conversation in order to garner the situational awareness of an emerging news story this aspect of Twitter is seldom reported on by news media.” (Ahmed, 2018 p.9)

The tool that I outlined which can be used by journalists to map and visualise social media is known as NodeXL. In the paper I noted that:

NodeXL allows end-users to generate network visualisations from a range of data sources and one such source is Twitter. In the case of Twitter NodeXL can additionally generate a number of metrics associated with the graphs such as:

  • The most frequently shared URLs
  • Domains
  • Hashtags
  • Words
  • Word Pairs
  • Replied-To
  • Mentioned Users
  • Most frequent tweeters

(Ahmed, 2018 p.5)

I then went on to provide a table for how NodeXL could be used by journalists.

Table 1

General Goals for Newsrooms How to Achieve Goal
 

Determine dominant external media narratives shared on social media during an evolving news event.

 

Examine most frequently shared URLs, domains, and hashtags in NodeXL.
Establish different discussions that are taking place based on an emergent new development.  

Examine the different groups that emerge by examining the different groups and to interpret the most frequently occurring words, word pairs in order to understand the discussions that are taking place.

 

Discover main information diffusers during a developing news story and/or a topic of interest.  

To identify users influential using the metric of betweenness centrality and/or to identify broadcast hubs within network visualisations which show prominent users.

 

Learn about general key players during an emerging news event.  

To examine metrics within Twitter such as replied-to, mentioned users, and most frequent tweeters

 

 

Ascertain users who are concerned with an evolving news event.

 

To locate users who have been tweeting the most.

Table recreated from Ahmed (2018 p.8)

In the paper I provide the example of #MacronLeaks, however, below I have provided a network visualization of the keyword ‘Theresa May’.

Figure 1 – Network visualization of Theresa May

Theresa May_2019-01-27_23-26-06.xlsx

The above network graph resembles a number of different shapes and we can interpret them drawing on guidance from Smith et al (2014) which outlines different types of network structures.

Figure 2 – Different Types of Network Structure

6 types of network structure

We can then work through the full analytics (found here) and begin to complete Table 1 taking on board the guidance provided. For instance, to understand some of the main narratives we can take a look at most shared URLs, domains, and hashtags in NodeXL. This will then provide insight into some of the key narratives related to Theresa May on Twitter.

References

Ahmed, W., & Lugovic, S. (2018). Social Media Analytics: Analysis and Visualisation of News Diffusion using NodeXL. Online Information Review.

Hu, M., Liu, S., Wei, F., Wu, Y., Stasko, J., Ma, K.-L., 2012. Breaking News on Twitter, in: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, CHI ’12. ACM, New York, NY, USA, pp. 2751–2754. https://doi.org/10.1145/2207676.2208672

Murthy, D., 2011. Twitter: Microphone for the masses? Media Cult. Soc. 33, 779–789.

Smith, M.A., Rainie, L., Shneiderman, B. and Himelboim, I. (2014), “Mapping Twitter topic networks:
from polarized crowds to community clusters”, Pew Research Center, Vol. 20, pp. 1-56.