Author Archives: Wasim

Call for Papers for the Oxford Intersection on Social Media for topics related to Social Entertainment and Digital Gaming Specifically, we are seeking articles on the following topics: •Role of social media within esports and digital gaming •Impact of social media and influencers on social entertainment •Using social network analysis to uncover trends in esportsContinue reading “Call for Papers: Social Entertainment and Digital Gaming”

It was great to speak with Kaz Laljee, Head of Digital from Soc-Med: Social Media, on our research on social media. I discussed exciting trends and our research on social media activity for TV shows like Netflix’s Squid Game. View the full podcast below:

In Jan 2021, medical N95s were in short supply for #COVID19. We didn’t yet have widespread therapy or vaccines. Industrial N95s were easy to get but not protective. Was the Twitter conversation about what type to use clear & complete? We used social network analysis drawing upon NodeXL and Gephi to find out! Our dataContinue reading “New preprint: Endorsement of N95 Respirators on Twitter: is correct, complete advice being given?“

We analysed the social network of Squid Game during its first 24 hours using Twitter data. You can read our full paper freely here: https://journals.sagepub.com/doi/full/10.1177/22779752221083351 Abstract The management literature has extensively studied viral marketing in the last decade; however, there is a lack of research in understanding network structures and the role of influencers withinContinue reading “We investigated the role of influencers in promoting Netflix’s Squid Game”

Online abuse in sport: why athletes are targeted and how they can end up winning How clubs and support teams can help deflect the negative impact of social media. Check out the full article here: https://theconversation.com/online-abuse-in-sport-why-athletes-are-targeted-and-how-they-can-end-up-winning-174569

Interested in social media and sports-related research? We’ve recently published three peer-reviewed journal articles in this area that are freely available to read: Understanding a Football Club’s Social Media Network: An Exploratory Case Study of Manchester United (LINK)Information Discovery and Delivery Social Media Conversations About High Engagement Sports Team Brands (LINK) IIM Kozhikode Society &Continue reading “Social media and sports research collection”

Check out our latest blog here: https://medium.com/@SquidGameResearch/squid-game-and-the-social-imagination-90db83a88ff3

We recently had a, fully Open Access, paper accepted for publication in the Public Health Nursing journal Below you can read an extract from our paper on the principal findings: “This study showed the social networks and interactions of nursing actors on Twitter during the early months of COVID-19. It highlighted discussion hubs, containing nineContinue reading “Exploring nurses’ online perspectives and social networks during a global pandemic COVID-19”

Earlier this year we had a paper accepted into the Information Discovery and Delivery journal analysing the Twitter accounts of Pakistani politicians and their information sharing practices during the 2018 pre-election campaign. Among other findings, it was found that the most active Twitter account belonged to the winning party. Author Accepted Version of the paperContinue reading “Twitter Dialogue: An Analysis Of Pakistani Politicians’ Information Sharing”

Article by Dr. Alex Fenton and Dr. Wasim Ahmed CR7, Ronaldo has returned to Manchester United. To any football fan, this is big news. The continued global growth of smartphones and social media fans the flames of this news around the world. For those that don’t know – CR7 is not only the most followed sports person on socialContinue reading “Ronaldo returns to United and breaks social media records”